I frequently write about the advantages that technology is adding to our rising life expectancy. I also point out that the elderly are all too often victimized by their own outdated expectations; not knowing that they can usually live not just longer, but better. One of the typical beliefs based on past experience and insight is that the benefits of technology are focused only on young people. In fact, technology companies are recognizing that senior citizens now manage a huge portion of the disposable earning, and they are rushing to meet their needs and dreams.
The 50-and-over-crowd will make up one-third of the population of the United States and will outspend younger shoppers by an estimated $1 trillion in 2010. Many of us will respond by saying, "They are referring to some other senior citizens." However, we must note that we can still gain the advantages of this phenomenon if we keep our eyes open for them.
Aging folks should be interested in the emergence of a senior technology economy for 2 reasons:
1. It will imply a better quality of life for us. When we look optimistically at our present circumstances, we will see a much different picture for aging than our parents did. As an example, the Internet is, generally, free. Optimistic people are going to use this inexpensive resource to engage in interesting lives.
2. Seniors can make money longer and with less effort. Income can be earned working from home by way of personal computers and the Internet. Moreover, as the population ages, an increasing number of the business economy is controlled by senior citizens.
I am acquainted with a man who retired from a "9 to 5" business when he was 60 years of age. He was involved in ordering and handling a certain type of specialized equipment over the last 20 years of his career. Immediately upon his "retirement" he was approached by a vendor of that type of equipment and offered a very lucrative position selling it, on his own schedule, with a company car and all other costs paid. He traveled with his wife (whenever he liked) at the vendor's expense. When he needed to stay home he used the telephone and Internet to communicate and do paperwork. Why did that vendor pay him so well to jump from being a customer to being a seller? They told him candidly that it was because a lot of the big buying decision-makers for their equipment were his friends, older folks or approaching senior citizenship, and they trusted him for that reason.
The potentials for making money while working in your pajamas are ample and potentially lucrative. The opportunities are springing up a lot faster than we can explore them. We just need to move beyond our outmoded thoughts and expectations about aging and begin surfing!
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