Prepaid Legal leads can make the difference between success and disaster in your network marketing business. But, not all leads are born equal.
Whether you determine to buy leads or create your own, there are three main "archetypes" or categories that you'll find advantageous in growing your Prepaid Legal business:
1. Potential customers. These prospects are interested in one of your products or services. If satisfied, they may be thoughtfully introduced to your program with moderate success. But, they didn't start out with an interest in making money, and they're going to need a lot of coaching.
2. Opportunity seekers. These leads are looking for an opportunity to make money. They may or may not be serious, that's for you to figure out. Also, they may or may not have specific interest in multi-level marketing or Pre-Paid Legal Services. Your task will be to find the sincere ones, overcome their objections and guide them into your team.
3. Active network marketers. These prospects are already in an opportunity, and looking for leadership in how to be a winner. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of multi-level marketing, and 2) they've proven it with their wallet by joining a program.
The most valuable prepaid legal leads are those in the third group: active network marketers.
Why?
Well, as discussed above, you are certain they have an interest in making hard cash with multi-level marketing. You will never hear them ask, "Is this one of those pyramid schemes?" and other such silly questions. They're past that; they know better.
They also understand the business better than someone who's never been in multi-level marketing. So, once they sign up to your organization and get through training, they'll create results much faster (and with less instruction) than the average person.
Lastly, they likely know other active networkers: their sponsor, front line, and even cross-line representatives they bonded with at their company event. These are the kind of people you want as a Prepaid Legal Associate in your group.
They're in an opportunity, though, and not necessarily looking to begin something else. It's your job to gently, and with utmost care, pique their attention without setting off any alerts.
The best way to do this is to lead with an offer that helps them in their existing business... something not even related to your opportunity. Something generic, like promotional tools or education.
Win their trust, and prove your value to them by helping them move forward with their existing business. Show them that, unlike their existing upline, you are teaching them things that work. But make it apparent that the only people who get your real focus are the people contributing to your own success.
At that time, signing up for your team will be the next sensible step.
In summary, you can go after potential customers, you can target opportunity seekers, or you can target active multi-level marketers. Of the three, active multi-level marketers have the highest potential to explode your downline with the least effort. Focus your energies there, and your business will be transformed.
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